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Brainstorm & Ideation

Thinking Inside the Box: When I teach my Visual Design course I have students participate in the following brainstorming activity. I ask them to pair up. I tell them that they are working for the breakfast cereal company Post, and Post wants to get more children to eat Honeycomb Cereal. The bosses have decided that the best way to appeal to kids is to include a prize in the box. They’ve gotten a deal with the movie company that produced the Harry Potter movies. So, the theme will be Harry Potter books and movies. The Goal: The team to come up with the most ideas (doesn’t matter how good they are) wins. Next I list the the Restrictions of the Game (which…

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