ABOUT THE PROJECT:
The client for this project, Corporate Visions sells training aimed at B2B (Business to Business) sales professionals. The project would involve designing and developing a course series. Each learn and practice modules was designed to be completed one after the other. Learn modules focused on knowledge transfer, Practice was about application of knowledge in a safe environment. Each learn modules was to be about 5-7 mins. There would be about 15 mins combined runtime for learn and practice. The learn modules needed to include relevant “whiteboard” visuals. Each Learn modules included an engagement component to demonstrate – Why this is important, knowledge checks, examples of concept in action (Bad vs. Good), a behavior prompt: What did you learn today that you can immediately apply?, single view summary of key concepts. Practice modules would include: relevant practice exercises. and prompt learners to open the accompanying workbook. The course would use Corporate Visions unique identity and brand. For example, each module is focused through a “10% slide” (within the first 30 seconds). The “10% slide” concept comes from the book Impossible to Ignore: Creating Memorable Content to Influence Decisions by author and cognitive Neuroscientist, Dr. Carmen Simon, at Corporate Visions.
MY ROLE:
I designed and developed a self-paced eLearning course series that included seven modules:
- Why invest: The Buyer’s Perspective
- Return on Research
- Insight driven conversation
- Win Executive Access
- Money Flow
- Analyze financials to find opportunities
- Communicate business change
TOOLS USED:
Articulate Storyline, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Microsoft PowerPoint, Excel and Word.
